Auction Pick of the Week: 1970 Pontiac Firebird Trans Am Ram Air III Four-Speed

When Pontiac marketers called the redesigned 1970 Firebird “The Beginning of Tomorrow,” they likely didn’t imagine that the second-generation muscle car would see more than 4000 tomorrows in what would become a 12-year production run. The new Firebird not only looked good, it offered more power, a winning combination for performance-minded buyers of the era—and auto enthusiasts today.

As Hagerty Price Guide editor Greg Ingold wrote in 2021, “Although the second-gen Firebird achieved pop-culture fame in its later years—think T-Tops and screaming chicken—serious collectors prefer the high-horsepower, tightly wound thoroughbreds of the early ’70s.”

General Motors’ first-generation F-body cars were rapidly developed in response to the wild popularity of the Ford Mustang, and plans for a second generation were green-lit almost as soon as the first Chevrolet Camaros and Pontiac Firebirds went on sale in 1967. Designed by legendary GM design chief Bill Mitchell, the second-iteration Firebird received positive reviews when it was introduced at the 1970 Chicago Auto Show.

The new Firebird, wearing dramatic, European-influenced bodywork with long hood and truncated fastback rear end, was available in four models, all coupes. The entry-level Firebird offered both six-cylinder and eight-cylinder engine options; the Esprit had an upgraded interior, bright moldings around the hood, doors, and wheel lips, and a wider chrome molding on the rocker panel; the Formula 400 featured unique dual snorkel hood scoops and a 400-cubic-inch, four-barrel V-8 standard (with the Ram Air III 400 as an option); and that fourth model, the Trans Am, that became a legend.

With all of its high-performance options, the Trans Am was built for the serious driver—so serious, in fact, that in addition to the standard 345-horsepower Ram Air III 400, the racing-focused Ram Air IV 400 offered 375 hp and could only be had through the special order form. (Only 88 of those were built, 59 with standard transmission and 29 automatics, making them the most valuable and sought after second-gen Trans Ams.)

The top-end Firebird model’s styling also offered fender flares, “shaker” hood scoop, and spats ahead of the front and rear wheel openings, all unique to the Trans Am.

That brings us to this beautiful 1970 Firebird T-A, one of 1739 built with the venerable Ram Air III and mated to a four-speed manual gearbox. Fully restored in 2015 and offered on Hagerty Marketplace, this legendary muscle machine was refinished in its original factory shade of Polar White (10) with a blue stripe and Black (218) vinyl interior, and it rides on 15-inch Rally II wheels mounted with raised white-letter BF Goodrich Radial T/A tires. Its five-digit odometer shows 15,500 miles; exact mileage is unknown.

The car’s many features include front air dam, chrome rear bumper, color-keyed dual exterior racing mirrors, engine-turned aluminum dash panel, rear ducktail spoiler, thick stabilizer bars (front and rear), heavy-duty springs and shocks, bucket seats and lap belts, padded three-spoke steering wheel, Hurst shifter, power steering and brakes, manually operated windows, center console, gauges for voltmeter, water temperature, and oil pressure, dual-speed windshield wipers, Delco push-button AM/FM radio, heater, dual padded sun visors, locking glove compartment, lined trunk compartment, back-up lights, and dual exhaust outlets.

Known imperfections include cracking in the front grille surround and discoloration of the clear coat in some areas. Included in the sale are a PHS Automotive Services, Inc. information packet, digital copy of original build sheet, tire jack, and spare wheel/tire.

Currently located in Lakeville, Massachusetts, the Trans Am was originally delivered to All American Pontiac in San Jose, California, in June 1970 with a sticker price of $4748.64, which is the equivalent of approximately $37,670 today.

A 1970 Pontiac Firebird Trans Am with Ram Air III 400 carries an average value of $93,300 in #2 (Excellent) condition and $55,300 in #3 (Good) condition. With 11 days remaining in the auction, which ends on November 13 at 3:30 p.m., bidding has reached $18,500.

If you’ve been searching for a second-gen Trans Am, perhaps this is the beginning of your tomorrow.

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